Tic Tac has a refreshing new brand platform

Tic Tacis building on its “confidence to connect” messaging, adjusting it slightly in a new platform aimed to reflect the new everyday moments its millennial target is living through (or perhaps yearning for). “Refreshing Moments” debuted with a new spot showing a woman motivated to take a dance break from her new work-from-home routine after popping a Tic Tac.

Link: Tic Tac has a refreshing new brand platform
via strategyonline.ca

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